Guest Post: A different look at the future of airline mobile apps ...

More direct. Mobile is the most direct channel one can dream of. It's more than the web: it follows users everywhere, it's always available in their pocket. Even if the user had booked a seat through an indirect channel, access to an airline app or mobile site remains just a tap away for any ... If a traveler is actually carrying extra luggage, allow them to pre-book the extra piece directly through mobile, without queuing up at expensive in-airport check-in kiosks. ...